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| Frank Cutitta |
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Frank Cutitta
When not living in his fantasy world teaching Grays on Trays, Frank returns to his day job as an international media and advertising executive and a lecturer on cross cultural communications and internet marketing.
He returned to IDG in February 2007 to spearhead the launch of IDG Connect, an international lead generation engine driven by the company’s 5.5 million record database and global content assets.
He was previously the CEO and founder of The Center for Global Branding (CGB), a research, training and consulting company specializing in the cross cultural aspects of branding consumer and business-to-business products using the most innovative forms of media and advertising around the world.
Prior to launching the CGB, he served as Chief Executive Officer of the International Advertising Association (IAA). With 75 chapters and 4000 members in 90 countries, the IAA is the world’s largest organization representing advertisers, ad agencies, media companies, research companies, and academic institutions specializing in branding across borders. He also spearheaded the organization’s university accreditation programs which offer IAA diplomas in international advertising studies at 50 universities around the world.
Cutitta was also responsible for organizing the IAA World Congress in Beijing, the largest event in the world for global marketers, which was attended by over 1,300 senior advertising executives from 42 countries.
Before the IAA appointment Cutitta served for nearly 20 years in corporate management capacities at International Data Group, reaching the point of Senior Vice President- International at the holding company. International Data Group (IDG) is the world's largest technology media, research, and event company with operations in 90 countries.
During his tenure at IDG, Cutitta served as point-person on the launch team and Board of Directors of the first Soviet/American publishing joint venture; culminating in IDG's historic launch of PC World/USSR in 1988. He also spearheaded the establishment of the IDG/Latin America operations, which led to the launch of the regional PC World/Latin America editorial and advertising network.
He has served as the Governor's appointee to the Massachusetts Export Advisory Council; as a Board Member of the original Massachusetts Soviet Trade Council; and as an advisor to U.S. Information Agency (USIA) projects and programs in the former Soviet Union, Eastern Europe and Cuba. In May of 1988 he served as a press liaison at the Regan/Gorbachev Summit.
During a 3 year sabbatical from IDG between 1988 and 1991, Cutitta was President of Astarte International Trading, a business development and trading firm in the former-Soviet Union. During this period he spent two years based in Moscow.
He has a Bachelor of Science degree in Education from Indiana University of Pennsylvania and received a Master of Arts Degree in Educational Administration from Rider University in Lawrenceville, NJ. He has also pursued post masters coursework at the University of Pennsylvania Wharton School. He is currently a Doctoral candidate in International Education and Business at Northeastern University in Boston.
Cutitta is a regular contributor to magazines and speaks frequently at international industry and association conferences on such topics as "Banners Across Borders: The Cross Cultural Aspects of Marketing in the Digital Age"; "Brand versus Demand: Aligning Global Marketing, Advertising and Sales for ROI"; and "The Global Advertising Executives' Guide to Navigating the Trends and Markets of the New Millennium"; and most recently: "Global Branding in a Wireless World'; "Corporate Social Responsibility and Ethics: The Global Branding Implications"; “The Global Brand Called YOU !” , and “Rural Village Marketing and Microfinance: Global Branding Strategies for the Remote Masses in Emerging Economies”
Given his desire to keep his early roots in teaching and educational administration alive Cutitta is a frequent visiting lecturer at colleges and universities around the world, serving on a number of occasions as a William Randolph Hearst Fellow. He has for the last 2 years been a lecturer on cross cultural communications at Bentley College in Waltham, Massachusetts.
In April of 2005 he was honored as the 2005 Irma S. Mann Distinguished Lecturer on Strategic Marketing at Emerson College as a result of his contributions to the international advertising profession and to higher education.
Following his early career in the mid 70's a special education teacher, wrestling coach and school administrator, Cutitta held sales and marketing positions at Macmillan Publishing in NYC, and Learning Periodicals Group (publishers of Learning Magazine) in Palo Alto.
In his free time he can be found teaching snowboarding, coaching wrestling, fishing, fly tying, birding, reading, studying international wines and cooking. In June 2003 he was given the honor to cook as guest chef at Boston's top French restaurant, Sel de la Terre.
Cutitta's most enjoyable time is with his wife Leslie and two daughters, Olivia and Genevieve at their lakeside home in Wayland, Massachusetts.
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